Bringing your housing vision to life

Gen² will support your strategic vision and ensure you can respond to the demands of a rapidly changing environment. We’re experts at improving all aspects of your estate’s performance, from disposal to diversification. As public sector insiders we understand how to create effective local partnerships and manage all aspects of local governance.

We’ll use our housing sector experience to match the appropriate resources to your scheme, whatever the scale of your ambitions.

Case study

Live Margate

Our team was commissioned as part of Kent County Council alongside a number of other key organisations including Thanet District Council, and the Homes & Communities Agency.

The aim was to transform some poorly maintained Homes in Multiple Occupation (HMO) properties to quality family homes. Targeting problem buildings that were derelict and unoccupied for years.

Our project, which formed part of a £23.1 million long-term programme, was to buy four existing properties and turn them into quality family homes. Helping to make Cliftonville West and Margate Central a place where more people aspire to live - demonstrating what can be achieved.


  • To convert poorly maintained low-cost rented accommodation into quality family homes
  • To improve community cohesion by reducing neighborhood population density

We provided project management from inception to completion on specific properties; advising on feasibility, acquiring properties, appointing architects and contractors.

Demonstrating how to deliver projects on time with innovative solutions including a multi-generational home occupying four floors.

It is great to see more quality, affordable housing being delivered in Margate.

Mark Dance

Converting neglected properties into quality family accommodation

The importance of a few concentrated high-profile public-sector investments have kick-started a particular form of regeneration, thus bolstering confidence in the town’s future.

Kent County Council (KCC) was involved in the project through its No Use Empty campaign. 

The primary aim of the Initiative is to improve the physical urban environment in Kent by bringing empty properties back into use as quality housing accommodation and to raise awareness of the issues surrounding empty properties highlighting the problems they cause to local communities.

Mark Dance, Cabinet Member for Economic Development, Kent County Council, said:

“Thanet is changing rapidly and is becoming a vibrant and creative area where a younger demographic wish to live and to work.

"A lot of our work to return empty homes though our No Use Empty initiative has been concentrated in Thanet; by providing loans to owner occupiers to aid refurbishment works we not only create new homes to help meet rising demand, we also help accelerate the regeneration process, as empty homes can blight can area, attract crime, and deter investment.”